Publica and Optable Help Publishers Enrich Bid Signals and Increase Revenue
Discover how Publica by IAS and Optable help CTV publishers enrich bid signals, support multiple identity providers, and increase ad revenue.
Election Cycles: Six Questions to Help Your Brand Prepare
Get your brand ready for election cycles with six questions about ad suitability, social visibility, content quality, invalid traffic, and connected TV.
Cutting Through the AI Slop: IAS Brings Low-Quality GenAI Avoidance to Video Platforms
Discover how Integral Ad Science (IAS) brings Low-Quality GenAI Avoidance to YouTube and video platforms, helping advertisers protect brand safety, avoid AI slop, and optimize media quality.
IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV
IAS is closing the transparency gap with IAS Total TV. This comprehensive suite of solutions is designed specifically to bring the clarity and accountability of linear broadcast to the streaming world.
Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage
When billions of viewers tune in to the world’s largest soccer stage, the opportunity for brands is unprecedented. For advertisers, the challenge isn't just showing up—it’s ensuring that every dollar of your investment reaches a real person in a suitable...
Go For Gold: Protect Your Brand And Maximize Winter Games Impact
The 2026 Winter Olympics are fast approaching. For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms. Our latest guide, Go For Gold: Protect Your Brand And Maximize Winter Games Impact,...
GUIDE: Maximize Your Ad Spend for the Big Game
How reaching consumers with contextual targeting during the big game drives performance and ROI.
The 2026 Industry Pulse Report
The 2026 Industry Pulse Report provides a first look at how advertisers and publishers are preparing for an era defined by AI, video-first consumer behavior, and a demand for quality.
Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership
Publica by IAS and Samsung Ads have renewed their exclusive global partnership to continue powering premium connected TV (CTV) advertising experiences. The extended collaboration strengthens a relationship that monetizes video programming across CTV inventory more effectively while ensuring that Samsung...
How Show-Level Data is Transforming Connected TV Advertising
The digital advertising landscape is undergoing a monumental shift with the rapid rise of Connected TV (CTV). As viewers increasingly move from traditional linear TV to streaming platforms, advertisers are uncovering new opportunities and challenges. At the heart of this...
RESEARCH: The Future of CTV Investment
Forge the future of Connected TV with the latest industry trend forecast. Download the research, The Future of CTV Investment, to find out what lies ahead in CTV advertising.
What is Connected TV? Expert CTV Advertising Tips
Connected TV’s (CTV) meteoric rise has revolutionized the way viewers watch and consume entertainment media. 60% of U.S. households own a CTV device, and CTV usership is expected to surpass 242 million users in the U.S. alone by 2026. As...
