CTV & Video Archives

How Show-Level Data is Transforming Connected TV Advertising

The digital advertising landscape is undergoing a monumental shift with the rapid rise of Connected TV (CTV). As viewers increasingly move from traditional linear TV to streaming platforms, advertisers are uncovering new opportunities and challenges. At the heart of this...

September 30, 2024

CTV & Video Featured Research

RESEARCH: The Future of CTV Investment

Forge the future of Connected TV with the latest industry trend forecast. Download the research, The Future of CTV Investment, to find out what lies ahead in CTV advertising.

September 16, 2024

Brand Safety & Suitability CTV & Video Featured Research

RESEARCH: The Mind on The Stream

Connected TV (CTV) has revolutionized how we watch and monetize television. Surveys provide a glimpse, but brain activity reveals the full story. Discover how to enhance brand impact and forge the future of CTV advertising with insights straight from the...

August 21, 2024

WHITE PAPER: Master the Art of CTV Monetization

CTV & Video Publisher Research

WHITE PAPER: Master the Art of CTV Monetization

It has never been more important for streaming publishers to build ad breaks that enable them to grow their share of advertising budgets while also providing audiences with a seamless, linear-like experience. Read more here.

May 6, 2024

Brand Safety & Suitability CTV & Video Featured Insights

Introducing the Industry’s First Video-Level Brand Suitability Measurement for CTV

Improve campaign effectiveness and grow your brand with multimedia classification UPDATE: We are pleased to share that Total Media Quality for CTV Brand Safety and Suitability in partnership with IRIS.TV is now generally available. For interest in activating this exciting new...

January 18, 2024

Where Do Consumers Spend Most of Their Time?

CTV & Video Insights Mobile & In-App

Where Do Consumers Spend Most of Their Time?

Marketers are on the hunt for that sweet spot where their audience spends most of their time. It can be tempting to throw money at every platform in an age where consumers are glued to multiple devices — but there’s...

January 16, 2024

Audio CTV & Video Featured Mobile & In-App Proprietary Platforms Research

RESEARCH: The 2024 Industry Pulse

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.

December 18, 2023

What is Connected TV? Expert CTV Advertising Tips

CTV & Video Insights

What is Connected TV? Expert CTV Advertising Tips

Connected TV’s (CTV) meteoric rise has revolutionized the way viewers watch and consume entertainment media. 60% of U.S. households own a CTV device, and CTV usership is expected to surpass 242 million users in the U.S. alone by 2026. As...

October 25, 2023

IAS and Roku launch best-in-class invalid traffic protection for CTV

Ad Fraud CTV & Video Featured Insights

IAS and Roku launch best-in-class invalid traffic protection for CTV

Connected TV (CTV) has experienced a meteoric rise in adoption. Linear is taking a backseat among consumers – and marketers are following suit. In fact, CTV ad spending has followed a steep incline this decade, reaching $26 billion by the end of...

June 8, 2023

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

CTV & Video Featured Insights

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

We're proud to receive the first-ever Media Rating Council (MRC) accreditation of viewable impressions on CTV. This respected accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in CTV environments.

May 18, 2023

1 2 … 9 10

Category: CTV & Video

How Show-Level Data is Transforming Connected TV Advertising

RESEARCH: The Future of CTV Investment

RESEARCH: The Mind on The Stream

WHITE PAPER: Master the Art of CTV Monetization

Introducing the Industry’s First Video-Level Brand Suitability Measurement for CTV

Where Do Consumers Spend Most of Their Time?

RESEARCH: The 2024 Industry Pulse

What is Connected TV? Expert CTV Advertising Tips

IAS and Roku launch best-in-class invalid traffic protection for CTV

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

ACCESS THE GUIDE NOW.

Access the case study now.

Access the guide now.

Access the research now.

Sign up for insights right to your inbox.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Category: CTV & Video

ACCESS THE GUIDE NOW.​​

Access the case study now.​

Access the guide now.​

Access the research now.​