Mobile & In-App Archives

Navigating your advertising strategy this election season

Navigating your advertising strategy this election season

Target relevant content, protect your brand, and support quality journalism this election cycle Election season is upon us. And with online traffic expected to surge during this political cycle, misinformation and fake news will pose a greater threat than usual...

November 1, 2022

Top takeaways from Advertising Week New York

Audio Events & Videos Mobile & In-App

Top takeaways from Advertising Week New York

At this year’s Advertising Week New York, marketers from across the industry gathered at The Market Line on New York City’s Lower East Side to discuss the latest advertising trends and hear perspectives from some of the industry's top thought...

October 26, 2022

Contextual Targeting CTV & Video Featured Mobile & In-App Research

Unwrapping Context this Holiday Season

As consumers turn to the nearest screen to do their holiday shopping, online ads certainly play a part in helping consumers research products and find the best deals. But holiday shoppers have their preferences when it comes to the ads...

September 29, 2022

CTV & Video Featured Media Quality Reports Mobile & In-App

Media Quality Report: 17th Edition

In the 17th Edition of the Media Quality Report (MQR), we explore how media quality has evolved over the past six months, and how marketers can use these shifts to maximize future campaign performance.

September 14, 2022

CTV & Video Featured Mobile & In-App Research

Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability

Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency....

September 7, 2022

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Case Studies Contextual Targeting CTV & Video Mobile & In-App

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Context Control Targeting drives ROI for Dentu’s fashion retailer client Dentsu, a global multimedia agency, wanted to plan for the cookieless future for a major fashion retailer client. With a goal of finding a data-driven solution to deliver ROI and...

July 8, 2022

Quick Bytes: How Viewability Makes Every Impression Count

CTV & Video Events & Videos Mobile & In-App Viewability

Quick Bytes: How Viewability Makes Every Impression Count

A quick guide on the impact of viewability It’s simple — unseen ads don’t have the opportunity to make an impact. So how can advertisers optimize their placements to ensure their ads are actually seen? Enter viewability. Viewability measures how...

July 8, 2022

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Contextual Targeting CTV & Video Featured Mobile & In-App Research Uncategorized

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Advertising in the age of misinformation Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content u2013 in fact, experts flag it as the most concerning...

June 6, 2022

IAS Discusses Context and Ad Engagement at Digital Ascendant

Contextual Targeting CTV & Video Events & Videos Mobile & In-App

IAS Discusses Context and Ad Engagement at Digital Ascendant

Maximizing Audience Engagement with Context As the looming deprecation of cookies continues to approach the digital advertising industry, one thing is clear – the key to connecting with audiences is drastically changing. That’s where the next generation of targeting comes...

May 19, 2022

IAS’s Context Control Improves Conversions for Renault Turkey

Case Studies Contextual Targeting CTV & Video Mobile & In-App

IAS’s Context Control Improves Conversions for Renault Turkey

Renault, a French-based auto manufacturer, established a goal to increase awareness and conversions across their website. Over the course of four weeks, IAS and OMD worked with Renault Turkey to implement IAS’s Context Control Targeting – our cookieless contextual solution...

May 11, 2022

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Category: Mobile & In-App

Navigating your advertising strategy this election season

Top takeaways from Advertising Week New York

Unwrapping Context this Holiday Season

Media Quality Report: 17th Edition

Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Quick Bytes: How Viewability Makes Every Impression Count

Misinformation & Media Quality: How fake news impacts the digital advertising industry

IAS Discusses Context and Ad Engagement at Digital Ascendant

IAS’s Context Control Improves Conversions for Renault Turkey

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Category: Mobile & In-App

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