IAS Expands Media Quality Solutions for TikTok
IAS is excited to announce that we've expanded our partnership with TikTok to measure viewability, invalid traffic, and app-level brand safety globally.
Watch On-Demand: Driving Campaign Efficiency with IAS and Google
Join IAS’s Michelle Conkel and Justin Broxton, Product Manager at Google, as they discuss the boundless value of IAS’s Automated Tag for Google Campaign Manager 360 and reveal best practices ad ops practitioners need to know.
IAS Shares Key Insights at Programmatic I/O in Las Vegas
Context is Key: A New Frontier to Drive Ad Performance As the advertising industry advances beyond third-party cookies, contextual relevance is revolutionizing digital strategies. While context-based buying methods offer a multitude of marketer benefits, consumers are weighing in on context—...
IAS Accelerates OMD’s Tag Wrapping Process
“It is the best solution created by any ad verification vendor.” – Bartu Elgin, Senior Ad Ops Executive, OMD Turkey OMD, the world’s largest media network, prides themselves on delivering better and faster decisions for their clients. In order to get their...
Navigating Geo-Political Conflict
Keeping your brand protected and supporting quality journalism during uncertain times As a digital media quality company, IAS’s core capabilities focus on ensuring quality impressions with the correct context for brand’s values and objectives, delivered by quality publishers. To continue...
IAS Enhances Signal UI with Unified View and Attention Metrics
IAS is excited to announce new reporting enhancements in the Signal UI that provide advertisers with a unified view of their global campaigns. This technology allows advertisers to analyze data using custom filters created automatically from their unique campaign naming...
Quick Bytes: Detecting and mitigating ad fraud
What you need to know about ad fraud At IAS, we are always looking at ways to not only enhance technologies for our customers, but also widen the understanding of the latest developments in digital advertising. To help you stay up...
IAS Shares How to Drive Better Results at Digital Ascendant
Digital Transformation Through Better Ads = Better Results This year at Digital Ascendant, IAS took the stage with Cisco to discuss how quality impressions, transparency, and customizable control can reinvigorate marketers’ campaigns and deliver better results from real audiences. Speakers: ...
Your Guide to the OM SDK
As part of the IAB Working Group for The Open Measurement Software Development Kit (OM SDK), we are excited to support the expansion of standardized measurement to Open Web Video, available now for integration. The OM for Open Web Video...
Unlocking Mobile: The power of the OM SDK
As advertisers attempt to capitalize on the growing space, they continue to struggle with in-app measurement and verification. Enter the OM SDK: the hero of in-app environments that allows for transparency, optimization, and monetization on mobile.
