Why Marketers are Embracing AI Despite the Blind Spots
Marketers know AI isn’t perfect—but they’re using it anyway. Despite the risks, AI is reshaping modern advertising and how brands compete.
IAS at CES 2026: What Marketers, Publishers, and Platforms Learned About Performance, Transparency, and Control
CES 2026 made one thing clear: media performance is no longer separable from media quality. Media quality is the engine of growth, performance, and outcomes. That reality shaped the most important takeaways from CES 2026. Read more here.
Automating Supply Path Optimization: Unlock Efficiency with IAS’s Total Visibility
IAS Total Visibility: The industry’s first end-to-end automated SPO solution designed to help advertisers make smarter, faster, and more effective media buying decisions that make marketers’ dollars go further.
Go For Gold: Protect Your Brand And Maximize Winter Games Impact
The 2026 Winter Olympics are fast approaching. For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms. Our latest guide, Go For Gold: Protect Your Brand And Maximize Winter Games Impact,...
How Industry Experts Are Tackling Challenges in Social Media and Digital Video
From AI-generated content to influencers, learn why the video-first era is redefining how marketers manage quality and brand risk.
From Achievement to Acceleration: Looking Ahead to IAS Priorities in 2026
CEO Lisa Utzschneider shares how IAS is accelerating media quality in 2026 with AI-powered innovation, global expansion, and industry-leading trust and transparency. Read more here.
Introducing IAS Agent: Your AI-Powered Assistant that Instantly Uncovers Deep Insights and Powers Performance
IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.
The 2026 Industry Pulse Report
The 2026 Industry Pulse Report provides a first look at how advertisers and publishers are preparing for an era defined by AI, video-first consumer behavior, and a demand for quality.
IAS Earns MRC Accreditation for Third-Party Measurement on Amazon Properties
Integral Ad Science achieved a major industry milestone—earning Media Rating Council (MRC) accreditation for its server-to-server (S2S) integration of Amazon DSP impression, viewability and invalid traffic data into its digital ad measurement platform. Read more here.
How Kinesso Drove a 33% Lift in Conversions with IAS’s Dynamic Performance Profiles
Kinesso sought an automatic tool to meet performance goals for their major advertiser client. Dynamic Performance Profiles was the answer — read more to find out why.
