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Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Open Web Viewability

Media Quality Report: 20th Edition

Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...

May 20, 2025

Brand Safety & Suitability Featured Insights Our Partners

Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)

Drive performance and suitability on SPN IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). This brand safety and suitability solution provides advertisers with greater control over advertising investments before ads...

May 8, 2025

Brand Safety & Suitability Featured Insights Our Partners

IAS Launches Brand Safety and Suitability Solutions on the Spotify Audience Network

Targeting and measurement available now on the Spotify Audience Network Audio is rapidly expanding, with podcast advertising revenue expected to surpass $3 billion in 2027 in the U.S. alone — and advertisers need to be equipped with control and confidence...

May 6, 2025

Brand Safety & Suitability Featured Insights Social Platforms

Social Optimization for TikTok Now Includes Video Exclusion Lists

Access greater control over brand-suitable ad placements on TikTok Maximizing investments and driving ROI on TikTok is easier than ever. We’ve expanded our industry-leading Social Optimization product to include pre-bid Video Exclusion Lists, empowering you with greater control over your...

April 14, 2025

Brand Safety & Suitability Featured Research

Performance & Brand Equity in the New Media Landscape

How advertisers can drive performance and elevate brand reputation in a dynamic media landscape In a digital world where unpredictability is the norm, advertisers face the constant challenge of safeguarding their brand’s reputation — but cost often gets in the...

April 9, 2025

Brand Safety & Suitability Featured Insights Open Web

Supporting News While Ensuring Brand Suitability

In recent months, the industry has pointed to media quality and measurement companies to address how brand safety will unlock greater media spend on news. There’s a perception that brand safety measures limit advertising on news content, inadvertently harming news....

April 9, 2025

Brand Safety & Suitability Featured Insights Social Platforms

Total Media Quality Now Available on Reddit

Engage with real users and protect your brand on Reddit Safeguard and scale across Reddit with Total Media Quality. Starting today, you can access industry-aligned Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement across your Reddit campaigns as...

April 3, 2025

Beyond Keywords: IAS’s AI-Driven Contextual Protection

Featured

Beyond Keywords: IAS’s AI-Driven Contextual Protection

IAS didn’t improve keyword avoidance. We made it obsolete. Keyword-based brand safety is a relic. While others still rely on primitive keyword or URL scans, we’ve built a more sophisticated approach — one grounded in AI-powered, full-page contextual analysis. At...

March 27, 2025

Featured

IAS’s Approach to Brand Safety & Suitability

At IAS, we provide advertisers, media buyers, and publishers with robust tools and actionable insights to make educated, data-driven decisions. We believe transparency is essential for the digital ecosystem to thrive, driving efficiency and safety for all participants.

March 24, 2025

Featured Insights Our Partners Social Platforms

Improve Brand Suitability with Meta Optimization

Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.

February 13, 2025

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Category: Featured

Media Quality Report: 20th Edition

Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)

IAS Launches Brand Safety and Suitability Solutions on the Spotify Audience Network

Social Optimization for TikTok Now Includes Video Exclusion Lists

Performance & Brand Equity in the New Media Landscape

Supporting News While Ensuring Brand Suitability

Total Media Quality Now Available on Reddit

Beyond Keywords: IAS’s AI-Driven Contextual Protection

IAS’s Approach to Brand Safety & Suitability

Improve Brand Suitability with Meta Optimization

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